The Lacek Group LLC, a globally recognized leader in loyalty, customer engagement and data-driven communications in Minneapolis, is thrilled to offer a new scholarship program in 2021. Two $5,000 scholarships will be awarded to two BIPOC (Black, Indigenous, and People of Color) students, one each for a high school senior and a college student. The area of study need to be in marketing, creative arts, analytics, or computer science with the goal to ultimately lead to a career in marketing. Applicants must reside in Minnesota but may attend college in Minnesota or Wisconsin.
“We believe diversity drives smarter work for our clients — and better business for us,” says Bill Baker, CEO. “As noted on our website, ‘unique perspectives don’t just make life more interesting; they drive innovation, fuel creativity, and make our business and communities better.’”
This scholarship program grew out of our agency’s commitment to change regarding diversity, equity, and inclusion. In particular, the program reflects our focus on community involvement, financial support and hiring practices. “We hope that some of the scholarship recipients will eventually be hired by The Lacek Group,” says Baker.
For more details and scholarship requirements, click here.