Healthcare Practice Adds Two New Specialty Groups, Independent Business Model Shows Promise During Pandemic

September 15  

Plastic surgery, vascular and interventional radiology physicians to join Infinite Health Collaborative (i-Health) alongside 150+ fellow independent doctors

MINNEAPOLIS (September 15, 2020) Since launching in late 2019, Infinite Health Collaborative (i-Health) has maintained rapid growth, even amidst a tumultuous healthcare landscape. The independent healthcare practice, owned and led by physicians who are not employed by traditional health systems, is expanding to add two specialty physician groups to the organization.

i-Health operating divisions will now include plastic surgery and vascular and interventional radiology, in addition to cardiology, colon and rectal, family medicine, orthopedics, and women’s health, making it one of the largest independent multispecialty practices in the region.

Midwest Plastic Surgery and Vascular & Interventional Experts (VIE) join Twin Cities Orthopedics (TCO), Burnsville Family Physicians (BFP) Catalyst Medical Clinic (CMC), Preventive Cardiology Clinic (PCC), Colon & Rectal Surgery Associates (CRSAL), and OBGYN Associates (OGA), which includes OBGYN Specialists, Associates in Women’s Health, OBGYN & Infertility, Diamond Women’s Center, Haugen OB/GYN, and Gerten Urogynecology.

VIE joined i-Health effective August 10, 2020, and Midwest Plastic Surgery will join effective October 1, 2020.

The rise of independence in healthcare

i-Health physicians focus on patient choice, and share core principles of quality care, physician autonomy, value-based care, and innovation. They are like-minded, passionate care providers who are inspired to grow, innovate, and ultimately impact change in healthcare.

By remaining independent of traditional, hospital-focused health systems, they preserve the ability to make recommendations and decisions solely based on what’s best for patients. Collectively, i-Health practices have a 98.3% patient satisfaction rating.

“We joined i-Health so our patients would have more choices and control over their own healthcare decisions,” said Dr. Michael Cumming, Vascular & Interventional Experts physician and co-founder. “After all, why go into a busy hospital when you can have the exact same highly-sophisticated procedures in our office, for a much lower cost? Most people don’t realize that independence is actually the original healthcare model. Our approach may seem revolutionary, but in reality, we’re just getting back to basics. It’s like the old days when doctors made house visits. Turns out patients usually know what’s wrong with them, if you take the time to listen.”

“We all got into medicine to take care of people, not paperwork,” said Midwest Plastic Surgery physician Dr. David Ruebeck. “We take pride in our dedication to high quality care. By joining i-Health, we benefit from economies of scale like a large system, but without sacrificing the way we treat patients. It’s exciting to join a quality organization that has proven successful in taking great care of patients and improving healthcare in a collaborative environment.”

Stay small, think big

The i-Health model was designed to be a framework for independent physician practices seeking growth and sustainability amidst a constantly evolving, competitive healthcare landscape.

According to a 2018 American Medical Association study, the number of physicians employed by systems now exceeds the number of physicians who own their practices. In many ways, i-Health was founded in defiance of this trend. The model offers an alternative option for small groups who want to stay small, but continue thinking big about their future.

Vascular and interventional radiology is a medical specialty that utilizes minimally-invasive surgical procedures to diagnose and treat a wide variety of conditions. Drs. Michael Cumming and Rochelle Wolfe founded VIE earlier this year with clear intentions to be independent from day one and provide high-quality care with an emphasis on the personal experience. VIE is the only practice of its kind in Minnesota, offering the same high-end equipment and expertise as a hospital, but in a more convenient, personal setting.

Since 1995, Midwest Plastic Surgery, led by Drs. David Ruebeck, Jacqueline Luong and Timothy Schaefer, has advanced plastic surgery as a medical specialty in the region by providing comprehensive services, including complex reconstruction, advanced cosmetic techniques and microsurgery. After 25 years, they have earned the trust of a diverse patient population, and built a strong reputation in the local community. The practice is excited to join i-Health and remain independent for the long run, so it can continue to provide high-quality care without limitations.  


About Infinite Health Collaborative

Infinite Health Collaborative (i-Health) is an independent physician practice with operating divisions across several clinical specialties. Visit to learn more about the specialties and services of each practice. i-Health physicians focus on patient choice, and share core principles of physician autonomy, quality, value-based care and innovation. By enabling physician practices to remain independent, and encouraging patients to be active participants in their healthcare decisions, i-Health preserves true, patient-first care. Their passionate team is inspired to create endless possibilities for growth and innovation, and ultimately impact change in healthcare.

About Midwest Plastic Surgery

Midwest Plastic Surgery is a group of highly-skilled, experienced and extensively-trained physicians who have treated patients in the Twin Cities since 1995. With a broad range of expertise, the practice offers nearly all plastic surgery services for all age groups. The practice has gained a strong reputation for providing life-changing surgical outcomes and excellent patient experiences, made evident by its growing base of satisfied patients.

About Vascular & Interventional Experts

Founded in 2020 by Dr. Michael Cumming and Dr. Rochelle Wolfe, Vascular & Interventional Experts (VIE) is an interventional radiology practice focused on utilizing modern imaging technology and minimally-invasive surgical procedures to diagnose and treat a wide variety of conditions. VIE is committed to providing a safe, comprehensive, and cost-effective alternative to traditional inpatient hospital treatment for vascular and interventional procedures.

About Burnsville Family Physicians

Burnsville Family Physicians (BFP) is a family medicine practice and longtime pillar of the Burnsville community. Their dedicated team of independent providers takes immense pride in delivering high-quality care backed by decades of experience, guiding patients along their healthcare journeys, and building long-lasting relationships with generations of patients and their families.

About Catalyst Medical Clinic

Catalyst Medical Clinic (CMC) is a family medicine practice serving generations of patients in the Chaska and Watertown communities. CMC is committed to providing comprehensive, personalized healthcare for patients of all ages, building strong relationships, and being a trusted partner to patients from day one.

About Colon & Rectal Surgery Associates

Colon & Rectal Surgery Associates (CRSAL) is one of the largest independent colon and rectal physician practices in the world, specializing in the diagnosis, evaluation, and treatment of colon and rectal diseases. CRSAL provides concentrated expertise in all areas of colon and rectal surgery, and is recognized globally as a leading academic and research institution. In 2000, CRSAL physicians established the Pelvic Floor Center as a free-standing diagnostic center in Minneapolis. It is a highly specialized, state of the art facility that offers a multi-disciplinary approach to patient care and the diagnosis of pelvic floor disorders.

About OBGYN Associates

OBGYN Associates (OGA) is a partnership of five independent OBGYN clinics providing exemplary care to women through all stages of their lives. OGA providers take pride in establishing long-term relationships with their patients based on each woman’s individual needs. OGA consists of five clinics with locations across the Twin Cities metro area: OBGYN Specialists, Associates in Women’s Health, OBGYN & Infertility, Diamond Women’s Center, Haugen OB/GYN, and Gerten Urogynecology.

About Preventive Cardiology Clinic

Preventive Cardiology Clinic (PCC) specializes in detecting and treating early stages of heart disease and helping those with known heart disease return to active lifestyles. Led by Dr. Elizabeth Klodas, this independent practice guides each individual patient toward a healthier heart by focusing on lifestyle measures – resorting to medications only when necessary.

About Twin Cities Orthopedics

Twin Cities Orthopedics (TCO) is committed to providing world-class service. TCO’s dedicated teams of independent physicians, specialty providers and care coordinators serve patients in clinic locations, walk-in orthopedic urgent care locations, and numerous other therapy and specialty care settings across Minnesota and western Wisconsin. Regardless of the location, TCO delivers an exceptional patient experience, backed by decades of trusted orthopedic and sports medicine care.

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