Bind Named to 2021 “Fierce 15” List of the Most Promising Health Care Companies – Medical Alley Association

Bind Named to 2021 “Fierce 15” List of the Most Promising Health Care Companies

MINNEAPOLIS–(BUSINESS WIRE)–Bind Benefits, Inc. announced today it has been named by Fierce Healthcare as a Fierce 15 company, designating it as one of the most promising health care companies of 2021.

“The Bind team is truly honored to be recognized by Fierce Healthcare,” said Bind CEO Tony Miller. “Bind was built on the belief that we must create a future where people can get to their best health affordably and avoid wasteful or low-value care along the way. The first step is adopting a condition-first, personalized health plan design that can flex based on the unique health journey of each individual. Designing insurance in this way instantly changes how people engage with their health and enables them to choose what is best for them.”

The Fierce 15 celebrates the spirit of being “fierce”—championing innovation and creativity, even in the face of intense competition. Fierce Healthcare evaluated hundreds of companies from around the world for the list, which is based on a variety of factors, such as strength of technology, partnerships, venture backers and their innovative approaches to solving some of the most complex and longstanding problems in the health industry.

“In what’s been an especially challenging time, this group of Fierce 15 winners are reimagining the path forward for health care and leading the changes that will shape how health care of the future is delivered,” said Fierce Healthcare’s executive editor Tina Reed.

Formed in 2016, Bind launched an entirely new model of health insurance design that eliminated deductibles and coinsurance, giving people something they never experienced before—health insurance focused on condition, treatment and health. With health insurance focused on improving and maintaining health, more effective providers cost less, prices are based on consumer value, and coverage can change as a person’s needs change.

In 2020, Bind released data that shows its personalized health plan outperformed risk-adjusted industry benchmarks, demonstrating that a better health plan design can drive higher engagement and an active, informed health care consumer.

Bind operates its self-funded Administrative Services Only (ASO) platform nationally for 15 of the Global and Fortune 500, as well as dozens of other employers, including Best Buy, Culligan, Lumen and Medtronic. Last year, Bind expanded into the fully-insured market to bring more employers, employees and brokers the health insurance innovation they deserve.

For more information about Bind, visit

About Bind

Bind redesigned health insurance to give employers the opportunity to offer a sustainable, attractive health benefit—without compromising coverage or quality. Members can see treatment options and compare prices before making a decision. The Bind personalized health plan delivers the freedom to choose—and the information to choose wisely. Learn more at

About Fierce Healthcare

Fierce Healthcare is the health care industry’s daily monitor providing the latest news and information at the intersection of health care business and policy. With an audience of more than 120,000 top health care professionals, Fierce Healthcare delivers insights that power decisions and experiences where communities thrive. We are Fierce – everywhere you need us to be. #BeFierce

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