Starkey Supports Local Small Businesses Amid COVID-19 Pandemic – Medical Alley Association

Starkey Supports Local Small Businesses Amid COVID-19 Pandemic

Eden Prairie, Minnesota (August 12, 2020) – Starkey has teamed up with two Minneapolis organizations to create a Minnesota version of Shark Tank, in which small business owners have the opportunity to compete for tens of thousands of dollars in financial assistance ad placement and consulting services. The campaign, called “Hey, We’re Building a Brand”, includes a weekly segment on WCCO Radio, in which Starkey President and CEO Brandon Sawalich shares insights on running a business during these challenging times. 

“Many of our partners are not only hearing healthcare providers, they’re also small business owners. We’ve seen the struggles they’ve faced throughout this pandemic, and we’ve had the opportunity to help them develop new, more agile strategies for coming out the other side even more successful than ever,” Sawalich said. “We wanted to share the knowledge we’ve gained over the course of this crisis with small business owners in the Twin Cities, and we’re proud of this unique opportunity to give back to our local community.” 

Four finalists will be invited on to the radio program throughout the month of August, to share their stories and promote their businesses. The winner, which will be chosen on September 14, will receive a $35,000 prize package. 

About Starkey 

Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 26+ facilities and does business in more than 100 markets worldwide. Learn more at

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