The Lacek Group Expands Healthcare Practice and Joins Medical Alley Association

May 9  

[MINNEAPOLIS, May 7, 2020] – The Lacek Group, a Minneapolis-based national leader in loyalty and customer-engagement, announced today that it has joined the Medical Alley Association. The MAA supports and advances the global leadership of its healthcare industry members and their connectivity around the world.

“Patient loyalty and engagement are critical to every healthcare offering now and in the future,” says Bill Baker, CEO of The Lacek Group. “Our agency is uniquely positioned to be at the center of the healthcare loyalty ecosystem, thanks to decades of proven and recognized expertise among our longtime Fortune 500 clients. We’ll bring patient and customer engagement plus new strategies to our healthcare clients.”

The Lacek Group’s membership in MAA is further proof that the 27-year-old agency is committed to improving patient outcomes and solving healthcare engagement issues. A specialist brand company of Ogilvy, The Lacek Group plans to leverage Ogilvy Health’s long tenure in healthcare strategies and campaigns. Tess MacGibbon, who will help lead the new healthcare practice group, brings more than 20 years of experience as a marketing leader in healthcare, medical devices and med tech; she serves as director of thought leadership at The Lacek Group.

“We’re thrilled that The Lacek Group is bringing their decades of experience in customer engagement and loyalty to the Medical Alley membership,” says Shaye Mandle, President and CEO of the Medical Alley Association. “As healthcare continues to evolve and Medical Alley leaders continue to drive change, we know that The Lacek Group’s expertise will play a significant role in the future of healthcare.”

Because data is at the heart of every successful business strategy today, The Lacek Group leverages data in myriad ways—including using opt-in approaches and de-identifying data—to ensure compliance with HIPAA.

“The Lacek Group has realized great success and outcomes throughout customer journeys and Customer Lifetime Value analysis,” says MacGibbon, “We look forward to applying our data practice to the healthcare industry, increasing communications and collaboration with the exceptional organizations within the Medical Alley membership.” 

To learn more about The Lacek Group, visit; for more information about the Medical Alley Association, visit


About The Lacek Group

The Lacek Group is a pioneer in customer engagement and loyalty solutions at the intersection of brands, data insights, and creativity. For more than 25 years, The Lacek Group has built and optimized highly successful loyalty programs, customer-relationship management initiatives, and customer communications across all media for many of the world’s most respected brands. The agency’s clients include Marriott, Carnival Cruise Line, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, The Home Depot and Dunkin’ Brands. The Lacek Group is a specialist brand company of Ogilvy. Learn more at

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