Ubiquitous as conversations about Covid, almost every industry is being challenged with hiring and retaining employees right now. But there is a counter-message from companies who are successfully managing their employee retention issues. Simply put, the companies that successfully retain and gain employees have built a strong company culture and are telling that story everywhere they can.
Is your company sharing its story or showing its value to potential employees? If not, now is the time. The old school job posting methods of newspaper ads and flyers no longer cut it, and the savvy HR teams and recruiters know it. Instead, most of today’s job-hoppers and shoppers are looking to social media and word of mouth to learn about the great and the not-so-great places to work.
Often, you will see these companies extolling their workplace benefits with videos and testimonials on LinkedIn and other social media platforms. Their employees are active on social media, and whether it’s referral bonus motivation or a solid belief in their employer, the message is getting out there. At Gamut One Studios, our manufacturing industry clients have been tackling hiring challenges for years, and we’ve seen a steadily increasing demand for HR/Recruiting videos skyrocket in the last few years. Companies such as Sportech and SageGlass stand out from their competitors by producing videos that showcase their company and the many great reasons for working there. And, whether it’s due to a pandemic quarantine or a remote workforce, how can you virtually show the cool machines and devices your company builds without a photo or video to solidify the concept?
The labor market shortage struggle is especially real for human resources teams who now have the role of marketer in crafting messages and posting them on the appropriate channels. Companies who address this struggle by leveraging cross-department collaborations such as HR and marketing to produce compelling videos, yield exceptional and multi-purpose results. For example, this video Gamut One Studios produced for Upsher-Smith includes a facility tour and information about working there. Footage of the company’s facility and teams can also be re-cut and repurposed later to use for job or location-specific ads and social media posts.
With the multitude of social media platforms and numerous companies seeking to fill positions, what makes a company really stand out? Showing your company’s culture with humor or featuring your team’s community and charitable work can be just the solution. After producing their employee testimonial video series, SageGlass, with approval from the featured employees, posted an outtakes blooper reel that really showed their sense of humor. Current employees enjoyed the outtakes, and prospects found the videos to be a realistic representation of work-life at SageGlass.
Additionally, when posting videos or photos to entice potential recruits, it is essential to understand your audience. If you research and understand your most esteemed employees and make sure you are meeting their work needs, you will learn how to attract more employees like them. Updating your website and social media platforms with exciting videos or photos can quickly show your company culture and employee diversity in a genuine and appealing way.
Using the current labor market shortage to rethink how your human resources and marketing teams can be more effective in attracting and keeping quality employees is smart business. Providing those teams with modern, up-to-date visuals, is game-changing.
