Health Care Industry Veteran Jodi Hubler Named President of Bind

April 22  

MINNEAPOLIS–(BUSINESS WIRE)–Bind Benefits, Inc., has named Jodi Hubler president of the company. Jodi will lead a growing team focused on expanding the Bind on-demand health insurance model, which makes health insurance coverage personal to help people shop for health care to better fit their needs.

For the past 13 years, Jodi has led health care services venture capital fund Lemhi Ventures. She has been involved with Bind since inception and has been a Bind board member since 2016.

“We’re entering America health insurance 2.0 in many ways, especially in cost certainty and delivery of health care. Well before the onset of the COVID-19 pandemic, Bind was working to reset how we think about health insurance,” said Hubler. “It’s time for businesses and consumers to move to something new in health care—because insurance needs differ. People deserve to have better information and more power to make decisions that are best for their unique needs. They shouldn’t be held back by a deductible, fear of a surprise bill, or an unnavigable system. It’s time we bring heart—and a sense of certainty—into insurance design.”

Jodi spent the first part of her career as a human capital executive, working for businesses of all sizes. Her experience leading benefits and employee programs through unprecedented times, like the bust and 9/11, gives her a unique perspective on what makes good policy, the power of quality employee programs and the critical role of empathy.

“Health benefits are highly influential, deeply personal and, too often, unaffordable,” said Hubler. “Now more than ever, employers need to make changes to their health benefits that positively impact the bottom line and improve the employee health care experience. Bind does that.”

How does Bind work? Bind upends the traditional model of high-deductible, high-confusion health insurance and gives people something they’ve never experienced with health insurance—cost certainty and coverage flexibility. Costs are clear in advance. Treatment options are easy to compare. Savings opportunities are illuminated. And coverage is adjustable.

The Bind condition-based health plan design uses data and analytics to help consumers find efficient, effective treatment and incentivizes the most efficient treatments with a lower copay. The MyBind app presents Bind members with a list of all of their coverage options, and the ability to easily sort the list to find the lowest-cost options or the closest locations.

Employers are saving up to 20% on their annual health care costs with Bind. More than 65,000 members are currently enrolled, including employees of Medtronic, Best Buy, Cumberland School District, Culligan, and many more companies. Bind is powered by UnitedHealthcare’s proprietary networks, as well as its data and analytics capabilities.

For more information about how Bind works, visit

To learn more about Jodi Hubler and where she sees opportunity for health benefit improvements, visit

About Bind

For employers looking for innovative ways to lower costs, Bind helps lower cost for both employers and employees—without compromising coverage or quality. Learn more about Bind at


Heather Morrison
[email protected]

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