[Minneapolis, January 30, 2025] — GrandPad, the leading technology company dedicated to safe, user-friendly devices for older adults, announces the promotion of Chelsea Bakewell as the company’s new Chief Customer Officer.
Bakewell has risen through the ranks at GrandPad, where she has held pivotal roles such as Director of Strategic Partnerships, Director of Member Experience, and Senior Director of Customer Success. Throughout her decade tenure, she has consistently demonstrated a passion for improving the lives of older adults, their families, and caregivers by eliminating barriers to technology and promoting meaningful interactions.
As Chief Customer Officer, Bakewell will lead efforts to scale personalized, high-quality service across GrandPad’s B2B and B2C channels. By leveraging advanced technologies like artificial intelligence, she will focus on driving operational efficiency, generating actionable insights, and delivering an exceptional customer experience. Her leadership will be instrumental in reinforcing a culture of customer-centricity at every level of the organization.
“I am honored to take on the role of Chief Customer Officer at GrandPad, where delivering an outstanding customer experience has always been central to everything we do,” said Bakewell. “This role provides an exciting opportunity to innovate and scale the ways we serve our customers. By combining advanced technology with a deeply personal touch, my goal is to elevate every aspect of the customer journey and ensure we continue to create meaningful,
impactful connections for older adults, their families, and caregivers.”
“Chelsea is a highly collaborative leader who has demonstrated her commitment to finding the best solutions for our customers and partners. I am excited to see the impact she will continue to make in this new capacity, driving our mission to connect families and reduce the isolation of seniors worldwide,” said Scott Lien, CEO and co-founder of GrandPad.
About GrandPad:
Celebrating their 10 year anniversary, GrandPad is a pioneering digital technology brand dedicated to creating secure, user-friendly digital solutions for seniors. The flagship GrandPad tablet is uniquely designed for individuals aged 75 and older, a demographic expected to more than double globally by 2050.
The GrandPad tablet addresses key challenges such as usability, security, and connectivity that often hinder older adults’ access to technology. GrandPad has connected more than 1.6 Million users – seniors, family members and caregivers in more than 110 countries. With thousands of 5 star reviews in both the Apple and Google App stores, GrandPad continues to lead the market in this segment by delighting customers every day.
GrandPad’s secure cloud platform facilitates seamless remote engagement between care teams, family members, and older adults. The platform supports various interactions, including video calls, sharing important care-related messages, and conducting multi-party video conferences that connect family members with a patient’s care team. Additionally, GrandPad enhances professional caregiving through connected device capabilities that improve telehealth and remote monitoring. To learn more, visit GrandPad.net or connect with us on LinkedIn, Facebook, and Instagram.
