Joe Galatowitsch is a managing director in the life sciences practice at Navigant Consulting. He has more than 35 years of experience in medical technology business management, marketing, market development, and consulting. He co-founded Dymedex Consulting and quickly established Dymedex as a leader in medtech market development consulting.
Joe pioneered the Science of Market Development, which has been adopted and used by leading medtech companies around the globe. He has led more than 100 medical technology market assessments in numerous technologies, diseases, and geographies. Additionally, he has managed a $120 million global commercial medtech business and also led many successful medtech market development initiatives, including the ICD market expansion, which led to more than $2 billion in growth in less than 24 months.
Joe holds two patents and is the recipient of numerous awards in marketing and market development.
How did you end up at Navigant?
I’ve worked in med device for almost 40 years but got into consulting about 12 years ago when I co-founded a medtech consulting firm called Dymedex. Dymedex focused on market development for medical devices; we were acquired by Navigant in 2016. I now lead the medtech practice within Navigant.
In order to accelerate the growth of value-based agreements, what incentives need to change?
At the most basic level, fee-for service is the primary business model that stands in the way of broader usage of value-based agreements. The challenge is related to how to create win-win-win as we cross the chasm from fee-for-service to outcome-based business models.
Is the rise of value-based care inevitable?
Yes, but not for everything. There will always be some services and care models that are better served by pure fee-for-service or other non-risk-based models.
What piece of common sense in healthcare is actually bad advice?
Shopping for healthcare services based on cost or price. I think this is a bad idea on many levels. While it may make sense in some narrow cases, price simply does not translate from a consumer model to a healthcare services model.
Risk-based contracting and other value-based tools are complex, maybe too complex for smaller organizations. Is there a path forward for small- and medium-sized companies in value-based care?
I believe the answer will be yes, but it may spring from the provider or insurer. A provider, a large manufacturer, and an insurer could develop an index risk-based model for a given disease or procedure, and then the provider or insurer goes to smaller manufacturers with an offer to “participate” in the same model with potentially slightly less attractive terms. Or potentially after a successful index contract, the provider puts the proven model out for bid to all suppliers.
Data to measure outcomes, costs, and value seems to be central to the value-based care equation. What are the biggest challenges in the use of data in VBC?
The first challenge is related to what should be measured. Then there is the burden of accurately and completely gathering the raw data, adjusting the raw data, and then applying it to the risk-sharing algorithm. One of the big issues here is the question of “Is the juice worth the squeeze?”
Leading the Conversation
Does Price Transparency Matter?
Healthcare is routinely criticized for a lack of price transparency. This criticism seems to imply that price transparency would make healthcare better: better outcomes, lower prices, and overall better value. Is that true?
In the second of a two-part series, “Leading the Conversation: Does Price Transparency Matter?” will challenge this criticism and engage health leaders in uncovering the challenges to improving outcomes, lowering costs, and delivering value in a price-conscience world.
