Bind Data Illustrates the Impact of Better Health Insurance Design

June 9  

Consumers choose more effective and efficient health care treatments, spend less annually and employers are saving up to 20%

MINNEAPOLIS–(BUSINESS WIRE)–Bind Benefits, Inc., released data that illustrates the impact better health insurance design is having on consumers and their employers.

Data illustrates impact of better #healthinsurance design. #Employer costs are down. Member costs are down—and people have the tools to make better care decisions in a way that can improve overall health.

The biggest takeaway: Consumers choose more effective and efficient health care treatments and spend less annually when given clear, upfront pricing.

Results from Bind:

  • For a wide range of plannable procedures, people select the most cost-efficient providers 80% of the time.
  • People choose more cost-effective pharmacies. Nearly 70% of prescriptions are filled at lower-cost pharmacies.
  • Members spend $448 in out-of-pocket expenses per year, on average, compared to the national average of $943.
  • Members get more use out of their pharmacy benefit, yet Bind members spend $49 per month, compared to the national average of $78 per month.
  • Employers are saving up to 20% compared to what they were previously spending on health care.
  • For renewing clients, employee enrollment in the Bind plan increased by 48%.

“The data shows better health insurance design can deliver better coverage, at a lower cost. Bind is effectively changing buying behavior—and we’re helping people shop for and buy health care with confidence,” said Bind CEO Tony Miller. “Employer costs are down. Member costs are down—and people have the tools to make better care decisions in a way that can improve overall health. It’s no wonder our Net Promoter Score is more than double industry average.”

As Bind customers are lowering their annual health care costs, they are redirecting spend in ways that enrich employees’ total benefit. For example, a Wisconsin school district gave its teachers salary increases, and a Fortune 100 company was able to fund free insulin for its employees.

“The value Bind delivers to employers is unheard of for a health plan,” added Miller. “The positive ripple effect better insurance design can have is enormous. Everyone deserves to experience that. Our goal is to leverage the market’s strong desire for Bind to bring this benefit to as many people as we can.”

How does Bind work? 

Bind gives people something they have never experienced with health insurance—cost certainty and coverage flexibility. Costs are clear in advance. Treatment options are easy to compare. Savings opportunities are illuminated. And certain coverage is adjustable.

The condition-first, personalized health plan design uses data and analytics to help consumers find effective, efficient treatment for them and incentivizes the most efficient treatments with lower prices. The MyBind app presents Bind members with a list of coverage options, and the ability to easily sort the list to find the lowest-cost options or the closest locations.

More than 65,000 members are currently enrolled, including employees of Medtronic, Best Buy, Cumberland School District, Culligan, and many more companies. Bind is powered by UnitedHealthcare’s proprietary networks, as well as certain of its data and analytics capabilities.

To hear more about the impact of better health insurance design, register here for an upcoming webinar with Bind CEO Tony Miller, Bind Chief Actuary Trevor Fast, and Bind CIO Tamra Lair.

For more information about Bind, visit

About Bind

Bind health plans create compelling savings opportunities for employees and their employer—without compromising coverage or quality. Learn more at


Heather Morrison
[email protected]

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