Troy Simonson is the CEO of Revo Health, a healthcare innovation company that provides business support to independent, physician-owned and led medical practices across the United States. Prior to dedicating his time solely to Revo, Troy was also CEO of Twin Cities Orthopedics (TCO), a large independent specialty practice of 35+ clinics and 120+ physicians in Minnesota.
Troy joined TCO in 2004 and was named its first CEO in 2013. Under his guidance, TCO experienced massive success, welcoming new physicians and locations across the Twin Cities metro and western Wisconsin, establishing strategic partnerships, and leading joint ventures with local organizations.
In 2017, Troy led the formation of Revo Health. The momentum continued into 2019, when TCO and Revo led the development of Infinite Health Collaborative (i-Health), an independent multi-specialty practice with 185+ physicians and 2,000+ employees across several different clinical specialties
Give us Revo’s elevator pitch.
Revo’s mission is to support innovative physician leaders in their pursuit of dynamic change by designing affordable, scalable, value-based care solutions.
What led to you found Revo?
Revo was founded by the physicians of Twin Cities Orthopedics in 2017, so we could help other independent physician practices remain independent and thrive. Recently, we have started to expand services beyond the Minneapolis/St. Paul metro market.
As a leader, did your role change during COVID-19?
As a leader, the role of providing high-quality, innovative leadership did not change. Of course, COVID-19 did require us to shift our leadership focus to support new areas that historically did not need the same level of attention.
Did your company experience changes as a result of the pandemic?
Absolutely. We had to adapt during the pandemic and remain nimble to the ever-changing environment. We created different work environments, found creative ways to continue meeting with clients, and adjusted our strategic plans.
What are the big milestones coming in the next few years for Revo?
Continued growth, development of our team, and a focus on expanding value-add services to physician leaders.
How do you balance leading a startup with your everyday life?
Everyone has a different strategy in balancing everyday life, and mine has always been ensuring family events are priorities. Many family events will only happen once, whereas business strategies can flex.
What’s one thing people get wrong about startup life?
Revo started as a spinoff from Twin Cities Orthopedics, so my perspective is a little different from most true startups. Still, moving into more of a sales role has taught me that we no longer control the timeline. Also, the growth opportunities are exciting; however, the key is balancing the growth and company scale while maintaining high-quality services.
What is the best advice you’ve received in your career? The worst?
One simple strategy: hire individuals who can perform your job. The worst? Any growth is good. There are times you have to say no to ensure the growth fits with your company values and culture.
What is one personal goal for the upcoming year?
Increase my focus on wellness.
How do you relax or decompress?
Any activity outdoors and watching our kids play sports. I believe many life lessons can be learned through participation in athletics.
What do you enjoy most about the Medical Alley community?
The focus by the community on innovation. I enjoy surrounding myself with individuals who are constantly looking to evolve the status quo and find ways to improve.
