Navigating Regulatory and Reimbursement Challenges in the U.S Healthcare Market (Webinar)

March 12, 2025 at 9:00 a.m. CST


Expanding into the U.S. healthcare market offers immense opportunities, but the journey can be complex and challenging. This webinar is designed to equip you with critical insights needed to grow your understanding of the intricate regulatory landscape and establish a successful reimbursement strategy.

Attendees will get an overview of the U.S. regulatory requirements, including FDA pathways and compliance standards, to streamline product approvals and mitigate risks. Additionally, the session will cover reimbursement fundamentals, helping companies understand payer dynamics, coding requirements, and the nuances of securing coverage for their innovations.


This webinar is brought to you by Medical Alley, the Consulate General of the Netherlands in Chicago, and Brabant Development Agency (BOM).


Panelists:

Rebecca Lanquist, 
Director of Reimbursement Consulting, Horizon Reimbursement Consulting, LLC

Steve Gompertz, 
Partner, Operations and Resourcing, QRx Partners

Mark Swanson, 
Founding Partner,
QRx Partners


Horizon Reimbursement Consulting

Rebecca Lanquist has over 20 years of experience in the medical device industry, developing and implementing reimbursement strategies for the U.S. market. She worked for several global device companies, two consulting companies, and as a Medical Equipment Billing Manager. Rebecca is known for her relevant approach and practical take-aways. Rebecca and her team enjoy helping start-ups navigate the complexities of the US payer system and give advice to companies who are considering an acquisition.

QRx Partners

QRx Partners specializes in regulatory and quality strategies for the MedTech and pharmaceutical industries. By combining deep industry expertise with a life cycle, risk-based approach, QRx Partners helps companies navigate complex FDA and international regulations, establish effective and efficient compliance, and accelerate market entry. With a focus on startups to established small to medium firms, QRx Partners empowers clients through tailored consulting, hands-on training, and thought leadership, ensuring that innovative medical technologies reach patients safely and efficiently.
QRx Partners is your prescription for quality and regulatory success!

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