Promotion Marks Pivotal Milestone for Leading Twin Cities Ad and Media Agency
MINNEAPOLIS, Jan. 9, 2024 – Media Bridge today announced the appointment of Toni Dandrea as president, effective immediately. The move comes as a testament to Dandrea’s outstanding contributions and tireless efforts in shaping the agency’s ongoing success.
In her elevated role as president, Dandrea will retain her position as Integrator/CMO for Media Bridge, as well as assume the role of Integrator for Media Bridge subsidiary Haus of Sonder.
“This appointment is so well earned and positions the agency and our clients for even greater success,” said Media Bridge founder and CEO Tracy Call. “Toni has been a growth engine for us from the day she walked through the door — about four office spaces ago. As Media Bridge and Haus of Sonder embark on the transformative year of 2024, I’m 100% confident that she’ll help take us to the next level locally, both nationally and globally.”
Dandrea’s journey with Media Bridge began as the agency’s first full-time hire over a decade ago. Her early days were marked by diverse responsibilities, from media buys and social campaigns to helping scout and negotiate office space. The defining moment was when she responded to a cold email from Inspire Medical, eventually securing a pivotal account that has become synonymous with Media Bridge’s success.
Dandrea has also been the architect of numerous strategic initiatives beyond her contributions to Inspire, including the creation of the media campaign performance SaaS platform eMBi and the establishment of MB Health as a specialized practice within Media Bridge.
Dandrea’s commitment to exceeding client expectations and driving business growth has positioned her as a dynamic force within the organization. Her leadership qualities are underscored by her innate care and dedication on multiple levels, both as an exceptional leader and a devoted mother. And her passion for healthcare and medtech reflects a genuine belief in the positive impact of their work on people’s lives.
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About Media Bridge
Founded in Minneapolis in 2010, Media Bridge is one of the country’s fastest-growing media and creative agencies. It has earned a place on the Inc. 5000 growth list eight times in the last nine years and is ranked by the Minneapolis-St. Paul Business Journal as the Twin Cities’ largest ad agency by revenue. We’re unique in the industry for buying media nationally with hyper-local precision, developing creative that’s focused on results before industry awards, offering clients a proprietary business intelligence hub (eMBiTM) to monitor their campaign performance, and embracing Full Metrics Media: measuring our success against client business metrics, not generic media metrics. Our guiding belief is that the best strategy is to care, and our mission is to out-care so our clients can out-perform.
