Media Bridge and Salelytics Partner to Make DTC Marketing More Accessible to Healthcare Companies

 // News

April 17  

Partnership will help marketers execute hyper-efficient patient journeys designed to deliver high-quality leads. 

MINNEAPOLIS, April 17, 2024 – Media Bridge and Salelytics today announced a formal partnership to give healthcare, medtech and medical device companies a seamless approach to acquire and convert quality leads. The two companies have used this unique direct-to-consumer (DTC) marketing approach to deliver results for Inspire Medical and other healthcare and medtech organizations. Now they’re making it scalable and accessible for companies of virtually any size. 

Media Bridge and Salelytics specialize in merging the power of traditional and digital media with patient journeys and efficient call center fulfillment. As a result, their clients have received high-quality patient leads delivered with total transparency and accountability. 

“Medtech companies have suffered from a ‘garbage in, garbage out’ system for far too long,” said Toni Dandrea, Media Bridge president and CMO. “Together with Salelytics, we give marketers a data-driven way to use traditional and digital media to reach the right patients in the right markets at the right time. Then, guide them through their journey and deliver them to doctors as qualified leads. Our joint solution really is the new gold standard for effectiveness, efficiency and measurability.”

“Our two agencies know the importance of exceeding patient expectations from the moment they hear about a product on TV, radio or online,” added Franny Goolsby, SVP Healthcare, Salelytics. ”Media Bridge excels at identifying and delivering qualified leads through media and marketing. Salelytics excels at delivering education and support throughout their journey. Together, we meet patient needs every step of the way and help them actively participate in their own healthcare. And that helps our clients collect insights, provide solutions and drive revenue.” 

About Media Bridge 

Founded in Minneapolis in 2010, Media Bridge is one of the country’s fastest-growing media and creative agencies. It has earned a place on the Inc. 5000 growth list eight times in the last nine years and is ranked by the Minneapolis-St. Paul Business Journal as the Twin Cities’ largest ad agency by revenue. We’re unique in the industry for buying media nationally with hyper-local precision, developing creative that’s focused on results before industry awards, offering clients a proprietary business intelligence hub (eMBiTM) to monitor their campaign performance, and embracing Full Metrics Media: measuring our success against client business metrics, not generic media metrics. Our guiding belief is that the best strategy is to care, and our mission is to out-care so our clients can out-perform. 

About Salelytics, LLC 

Salelytics, LLC, is a premier provider of outsourced contact center services, including inside sales, account management, and inbound support services. We help clients drive sales, increase market share and strengthen relationships with their customers. Learn more at

Success message!
Warning message!
Error message!