The Interventional Market Development Manager will develop and implement market development plans intended to ensure achievement of regional and business unit sales objectives for assigned products. This position will routinely plan and execute market development customer calls with physicians, nurses, technicians, administrators, and other key stakeholders within the assigned region to demonstrate, train, in-service, and promote Teleflex Interventional products and services. The Market Development Manager is expected to be recognized as a clinical and product subject matter expert both internally and externally to the organization. Other duties may be assigned, as required.
Lead, develop and execute effective market development plans. Coordinate with the sales and marketing team to ensure goal achievement and high effectiveness of programs with measured ROI.
Build and maintain relationships with potential and existing customers by implementing, driving and advancing vendor, technology and/or category strategies, programs, solutions and trainings with customers and sales representatives.
Proactively identify opportunities and partner with account-assigned sales representatives to lead educational sessions with the customer and support closing deals.
Serve as a liaison between Sales and Marketing representing the "voice of customer" by driving optimal utilization of market information, to include competitive information, and analysis to guide insights and decision-making on future strategies.
Proactively identify changes in healthcare, delivery systems, and competitive pressures to develop and execute tactics accordingly.
In collaboration with Sales, Marketing and Clinical Medical Affairs, support/manage professional educational opportunities (such as resident/fellows training programs, CME credit courses, etc.) designed to expand our brand awareness with an effective ROI.
In conjunction with sales management and marketing, work to identify appropriate local, regional and national conferences to facilitate awareness and help drive adoption of the interventional portfolio.
In collaboration with sales and marketing leadership, support KOL development directly in establishing key reference centers and opinion leaders.
Attend/lead exhibits at national or regional conventions/tradeshows, to gain new customers through the detailing of products and execution of promotional programs.
Maintain clinical and competitive knowledge of the interventional space.
Maintain expenses, budget, and materials according to policies.
Key Relationships / Interfaces:
Business Unit President
Vice President of Global Marketing
Vice President of Sales, North America
SBU Marketing Directors
SBU Product Management
SBU Director and Regional Sales Manager
Research & Development
Global Clinical / Medical Affairs
10 years of Sales and or Marketing Medical Device experience
Interventional Cardiology and or Peripherial Vascular Medical Device commercial experience
Product Management or Downstream Marketing experience preferred
Minimum of Bachelor's degree (BA/BS) required, MBA preferred.
Excellent P&L awareness; clear ability to adapt & apply solutions to impact profitability
Strong computer skills, especially MS Excel, Word, and PPT.
Ability to interpret and analyze sales and marketing plans to develop appropriate strategies and tactics
Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required
Strong problem solving and critical thinking skills
Ability to formulate and manage budgets and forecasts
Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships
Superior oral / written communication and presentation skills
Ability to work within the constraints of a regulated industry while achieving business objectives
Understanding of products, their use environments and audiences
Understanding of overall healthcare environment/landscape
Ability to make timely, strategic decisions in an ambiguous, face-paced environment
Solid business acumen
Experience with successful product and brand launches
TRAVEL REQUIRED: 60-75%
? Office/Professional ? Plant/Manufacturing ? Remote/Field ? Laboratory
The Interventional business unit at Teleflex consists of innovative medical devices that are used to diagnose and or treat cardiovascular and peripheral vascular diseases. We place a strategic emphasis on complex coronary interventions, vascular access, tissue acquisition, specialty biologic treatments, and mechanical cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 OptimusTM Intra-Aortic Balloon Pump, and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our newly-formed and fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come.
Teleflex, the Teleflex logo, AC3 Optimus, GuideLiner, OnControl, and Turnpike are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.
© 2017 Teleflex Incorporated. All rights reserved.
Teleflex is a global provider of specialty medical devices used for a range of procedures in critical care and surgery. We serve hospitals and clinicians in more than 130 countries with well known, trusted brands in vascular access, general and regional anesthesia, urology, respiratory care, cardiac care, and surgery. We also provide products and services for device manufacturers. Our products are designed to cost effectively provide clinical benefits and enable healthcare providers to improve outcomes and enhance patient and provider safety.
Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.
The description above represents the most significant duties of this role but is not all inclusive. Other work assignments comparable to the level of responsibility indicated above may be required.