Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic

May 22  

Via Padilla

“As we all know, health care media relations on a normal day can be challenging. Before COVID-19, “normal” for Mayo Clinic looked like this:

  • 25-30 media calls per day; handled by a team of more than 20
  • Daily proactive media efforts (story pitching, issuing press releases and media advisories, etc.)
  • Coordinating interviews with Mayo Clinic experts
  • Developing unique news content for the Mayo Clinic News Network
  • Managing the News Bureau inbox, 24/7 phone line and “on call” staff
  • Monitoring the media landscape for opportunities and potential issues

But then, the pandemic hit. Almost immediately, the number of media calls shot up to 50-70 per day – at least double our normal volume. Deadlines were daily, if not hourly; and instead of a variety of stories, there was only one – COVID-19 – that was developing in real time.”

Read Padilla’s whole interview with Mayo Clinic communication manager Ginger Plumbo


The Medical Alley Association is providing COVID-19 related information, including the “COVID-19 Resource Connect” feature on its website and summaries of laws, executive orders, and government programs that may be of interest to members, as a public service.   The Medical Alley Association makes no representations, guarantees, or warranties as to the accuracy, completeness, currency, or suitability of the COVID-19 related information provided by the Medical Alley Association on its website, in newsletters, or in any other communications. The Medical Alley Association specifically disclaims any and all liability for any claims or damages that may result from providing COVID-19 related information online or in other communications or linking to third party websites or other sources of information. The Medical Alley Association makes no effort to independently verify, and does not exert editorial control over, information provided by third parties.  

The Medical Alley Association does not endorse any of the products, vendors, consultants, or documentation referenced in, or connected to parties through, the COVID-19 Resource Connect feature or via email or other communications.

Success message!
Warning message!
Error message!