“As we all know, health care media relations on a normal day can be challenging. Before COVID-19, “normal” for Mayo Clinic looked like this:
- 25-30 media calls per day; handled by a team of more than 20
- Daily proactive media efforts (story pitching, issuing press releases and media advisories, etc.)
- Coordinating interviews with Mayo Clinic experts
- Developing unique news content for the Mayo Clinic News Network
- Managing the News Bureau inbox, 24/7 phone line and “on call” staff
- Monitoring the media landscape for opportunities and potential issues
But then, the pandemic hit. Almost immediately, the number of media calls shot up to 50-70 per day – at least double our normal volume. Deadlines were daily, if not hourly; and instead of a variety of stories, there was only one – COVID-19 – that was developing in real time.”
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