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The Medical Alley Startup Method

Paid course

Video/Text

Video/Text

Startup

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About the Teacher

Kyle Rolfing

Kyle is a serial healthcare entrepreneur with particular experience in next-generation tools for employers to manage health benefits. Kyle was a founder at Definity Health (acquired by United Health for $300m in 2004), Redbrick Health (acquired by Marlin Equity Partners in 2018), and Bright Health (IPO 2021, NYSE:BHG).

Program Learning Outcomes

By the end of this program, learners will be able to:

  • Identify foundational elements for starting a health tech company, including personal motivation and selecting founding members.
  • Evaluate how their proposed solution addresses an unmet market need.
  • Examine how the US healthcare system may impact a startup's operations and strategies.
  • Articulate the essentials of regulatory compliance, including FDA regulations.
  • Apply common market research strategies.
  • Describe the essentials of US healthcare reimbursement and payment as it relates to health tech solutions.
  • Evaluate common financing options for health tech startups.
  • Construct compelling pitches for potential partners and investors.
Text lesson
Text lesson

Pursuing a startup can be a life-consuming endeavor. It pays to ask yourself a few key questions to make sure itā€™s a path thatā€™s right for you. Take this simple self-assessment to see if youā€™re ready.

Text lesson

These are four key areas we think all MedTech and Health tech entrepreneurs should be aware of in the early stages of their startup journey.

Text lesson

Knowing why you want to become an entrepreneur is a foundational step in your journey. When times get tough, thinking about your whys can be fuel to help you forge ahead. Use this guide to brainstorm your whys, and keep them with you as you embark on your entrepreneurial adventure.

Text lesson

Read this article to review the top three takeaways from this module.

Text lesson

Module One - Done!

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