Linking the Problem, Solution, and Customer

This module covers the basics of product-market fit. You’ll learn how to conduct market research, analyze your data, and better understand your target customer. You’ll also learn about common obstacles to launching a health tech venture and the key questions to ask to validate if your idea can become a product, service, or business.

By the end of this module, you'll be able to:

Note that a business doesn’t exist without a paying customer.
Practice strategies for conducting market research and segmentation.
Define market segmentation, beachhead, TAM, and persona.
Practice strategies for analyzing the validity of an idea.
Know what questions to ask to determine if there’s a viable product, service, and business to create.

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