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Startup
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Kyle is a serial healthcare entrepreneur with particular experience in next-generation tools for employers to manage health benefits. Kyle was a founder at Definity Health (acquired by United Health for $300m in 2004), Redbrick Health (acquired by Marlin Equity Partners in 2018), and Bright Health (IPO 2021, NYSE:BHG).
By the end of this module, you'll be able to:
Connecting a problem with a solution and a customer is essential to building a successful business. Take this simple self-assessment to gauge how much you've thought about the intersection of these three factors. Use this information to help spot gaps in your knowledge and for guidance going forward.
This simple list of questions can help you gather more insights from your data. Keep it close as you do your market research.
Now that you've learned about TAM, SAM, and SOM, it’s time to apply this knowledge to your company. Download this worksheet to calculate your numbers.
In this comprehensive worksheet, you will learn about various personas in business, see an example of one, and be invited to create your own.
Read this article to review the top 5 takeaways from this module.
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