Via University of Minnesota
“Credible, honest crisis communication is essential to keeping people safe and well-informed during the COVID-19 pandemic.”
“‘Effective COVID-19 crisis communication,‘ the second report in a multipart series titled, “COVID-19: The CIDRAP Viewpoint,” was published today by the Center for Infectious Disease Research and Policy (CIDRAP) at the University of Minnesota. In the report, preeminent crisis communication expert Peter M. Sandman, Ph.D, and Jody Lanard, M.D., former adviser to the World Health Organization (WHO) on outbreak communication, provide government and public health leaders, communications professionals, and others responsible for COVID-19 messaging with six key principles of delivering messages to the public.”
“The report highlights real-world examples of effective and poor COVID-19 messaging and includes recommendations based on the six principles.”
See CIDRAP’s six principles for clear COVID-19 communications
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