The Medical Alley Association has launched two digital event series to deliver unparalleled intelligence and resources to our healthcare community and beyond. What Now, What Next delivers unique tools, resources, and guidance for your organization to navigate this new environment. Our other series, Bringing the Future Forward, features discussions with leaders on the most relevant topics in healthcare and how transformation is shaping the future.
Marc Andreessen famously remarked that “software is eating the world.” It is as true in healthcare as in any other industry, though maybe at a more measured pace. Changes wrought by the pandemic have accelerated the trends of remote and virtual care, the adoption of connected device technology, and have seen non-traditional entrants – like retailers – aggressively pursue the space.
Change fuels opportunity for organizations willing to lead. In this What Now, What Next session, we will discuss the emerging strategies that healthcare, health tech, and non-traditional players are taking to improve outcomes and lower costs in new ways. The roles of software, regulation, and new business models will be explored.
Senior Director, Digital Products
Chief Executive Officer
With the 2020 election in the rear view mirror, we can now turn our attention to the incoming administration and Congress. Shifts within both the executive and legislative branches are likely to have significant impacts on healthcare policy and the Medical Alley community as a whole. The last webinar in our 2020 What Now, What Next series provided an insider’s view on the Biden administration’s likely policy agenda, how a divided Congress and new administration can work together, and how Medical Alley could be impacted by it all (as well as have influence on the outcome).
President & CEO
Vice President, Strategic Growth and Policy
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer Program (STTR) are sources of non-dilutive capital for startups and small businesses with under 500 employees. Medical Alley companies raised nearly $50 million in 2019 to fund development without giving up equity. But the number could be higher. Many entrepreneurs think they do not qualify; the process is too complicated or takes too long.
Watch this What Now, What Next session to hear from companies that have pursued federal funding to learn from their experiences and come away with insights to help decide if non-dilutive federal funding is right for your company.
Bringing a new product to market was hard enough before the pandemic hit. Now your workforce is distributed, you can’t visit your customers in-person without extreme measures, and we’re all managing through economic uncertainty. How do you maintain and accelerate growth in this environment? Watch this What Now, What Next session to hear from peers on how they’ve adapted and overcome challenges to drive growth and customer value.
Head of B2B Marketing
Director of Marketing
Global Head of MTS Business Development & Senior Research Immunologist
The COVID-19 pandemic has vastly changed work for all of us, creating the new abnormal. The increased complexities of managing the responsibilities of team members (virtual schooling, caring for family members, and Zoom meeting fatigue!) and their mental health is daunting.
And, how can companies define and sustain their organization’s culture when team members can’t gather in person to share the experience?
In this What Now, What Next session, hear from leaders on the steps they’re taking and the tools they’re using to support their teams, sustain their culture, and navigate the future of virtual work.
We know what the data shows - organizations that are more diverse and have inclusive cultures outperform those that do not. But how can you make meaningful changes to become one of these organizations? Despite best intentions, ingrained practices can have the effect of reinforcing discrimination, denying people their agency and harming competitiveness. Looking for guidance? This What Now What Next session highlights those who are doing, including their failures, backpedaling, and struggles.
Vice President, Advocacy & Community
Diversity & Inclusion Manager
Founder & CEO