Loyalty – Medical Alley Association

Loyalty

Engagement + Experience = Patient Loyalty in Health Systems

Tess MacGibbon, Director of Thought Leadership & Health Care, The Lacek Group The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction in more mainstream healthcare media, including JAMA and Advisory Board. Most articles suggested looking at loyalty programs in direct-to-consumer industries as guideposts. Surprisingly, the idea […]

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