COVID-19 – Medical Alley Association


Engagement + Experience = Patient Loyalty in Health Systems

Tess MacGibbon, Director of Thought Leadership & Health Care, The Lacek Group The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction in more mainstream healthcare media, including JAMA and Advisory Board. Most articles suggested looking at loyalty programs in direct-to-consumer industries as guideposts. Surprisingly, the idea […]

In Healthcare, Addiction Treatment Center Hazelden Betty Ford Sets Pace on Employee Vaccinations

CENTER CITY, Minn. – As more businesses begin to require their employees to get vaccinated against COVID-19 amid a new surge in infections, the nonprofit Hazelden Betty Ford Foundation—a national addiction treatment and mental health care leader that quietly announced its vaccine requirement to staff months ago—reported today that almost 90% of its employees are […]

Microbiologics Launches SARS-CoV-2 Whole Virus Antigen Controls for Point-of-Care COVID-19 Diagnostics

Saint Cloud, Minnesota, USA – Microbiologics has launched a new SARS-CoV-2 quality control (QC) product designed for use with antigen point-of-care (POC) methods. The inactivated SARS-CoV-2 Whole Virus Antigen Control is highly concentrated with fully intact genomic and viral proteins, making it suitable for both antigen tests and nucleic acid amplification tests (NAATs). It serves as […]

The Lasting Impacts of COVID-19 on Remote Recruiting and Cultivating Culture with Rebiotix

Recruiting changed drastically during the COVID-19 pandemic, with a big shift to virtual recruiting and hiring. How much do you envision recruiting/hiring will be done virtually moving forward? COVID-19 has certainly introduced challenges in the process of bringing new talent to our teams. It was clear from the start that, to continue to bring new […]

The Lasting Impacts of COVID-19 on Medical Device with John Liddicoat, Executive Vice President of Medtronic’s Americas Region

Dr. John Liddicoat was named Executive Vice President and President, Americas Region in September 2018, and serves as a member of the Medtronic Executive Committee. Beginning in August 2014, Dr. Liddicoat served as Senior Vice President and President, Cardiac Rhythm and Heart Failure (CRHF) Division. In this role, he was responsible for the overall strategic […]

The Future of Vaccines With Cynthia Biffert, Vice President of GMP Nucleic Acids at Aldevron

Cynthia (Cindy) Biffert started her career with Aldevron in 2002 in upstream manufacturing, helping establish the company’s QC department as QC Manager, assisting in the creation of Aldevron’s proprietary GMP-Source® quality system, and in deploying the GMP service lines as a Director of Biomanufacturing. As Senior Director of Biomanufacturing, she helped launch neoGMP®, a service level […]

For the Record with Brad Goskowicz, CEO, Microbiologics

Brad Goskowicz joined Microbiologics as Chief Marketing Officer in 2009 and became Chief Executive Officer in 2010 as part of a planned transition. Brad has a degree in Medical Technology with a double major in Chemistry and has been an executive in the Medical Device Industry for over 25 years. Some of Brad’s achievements include winning the Cornerstone Award […]

The Future of Vaccines With Aaron Fisk, General Manager of Microbiologics Virology Division

Aaron Fisk has been with Microbiologics since 2015. Prior to Microbiologics, Aaron led the Human Resources efforts at Automotive Parts Headquarters, a regional automotive parts wholesale and retail business, for over ten years. Aaron is a licensed attorney in the state of Minnesota. He received an undergraduate degree from University of Wisconsin-La Crosse, a Juris […]

Up & Running With Mark Bagnall, CEO, Phenomix Sciences

Mark Bagnall is an accomplished entrepreneur and business manager in the healthcare industry. He is currently CEO of Phenomix Sciences, having held roles as CEO, COO and CFO during his career and has served on the boards of several public and private biotechnology companies. In the past 6 years, Mark has co-founded three start-ups and […]

Up & Running with Gary Conkright, Founder and CEO, physIQ

A visionary leader with a demonstrated ability to craft innovative strategies, build exceptional management teams and manage to results in a fast-changing business environment, Gary is the Chairman, CEO and Founder. Prior to physIQ, he was the founding CEO and Chairman of SmartSignal Corporation (now part of GE), a Chicago-based enterprise software firm, incubated by the University of […]

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