Understanding Brand Positioning and Market Segmentation

Whether you’re creating a social media post, PPC ad, or a company e-newsletter, there are three important identifiers you’ll need to determine before launching a new marketing campaign: Your Brand Positioning Your Target Audience(s) Your End Goal As a digital marketing agency in Minneapolis, we’ve worked with a wide range of companies that manufacture and […]

LifeScience Alley Rebrands as Medical Alley

  LifeScience Alley to Rebrand as the Medical Alley Association – Reflecting Commitment to Health Technology Move to Medical Alley Association Brand Reconnects with Leadership Role in Industry and Region   MINNEAPOLIS – January 5, 2016 – Industry-leading state-based trade organization to be rebranded as the Medical Alley Association, reconnecting with its historic link to […]

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