Best Buy, UnitedHealth Partners in $1M Marketing Fellowship Program to Boost Diversity – Medical Alley Association

Best Buy, UnitedHealth Partners in $1M Marketing Fellowship Program to Boost Diversity

Article courtesy of the Star Tribune

Best Buy, UnitedHealth Group’s Optum unit and marketing firm Wunderman Thompson have pledged $1 million to launch a paid fellowship program with the BrandLab that will train college graduates and help diversify the marketing and advertising industries.

The three-year LabFellows partnership announced Monday will be run by the Minneapolis-based nonprofit BrandLab. It will start in the spring with 16 marketing fellows who will rotate through eight-month internships at the three companies.

The first year will also involve a stint at the media agency Essence, a division of the British-owned advertising firm WPP.

BrandLab officials said their partners have a shared commitment to boost equity, inclusion and diversity within their organizations. The fellowship comes at a time when corporate marketing departments and advertising agencies nationwide have acknowledged that people of color are severely underrepresented in their ranks.

Read the full article here.

Keep your finger on the pulse of Medical Alley from anywhere with the ALLEY NEWSLETTER