In latest report, CIDRAP at the University of Minnesota provides tips for effective COVID-19 messaging

Via University of Minnesota

“Credible, honest crisis communication is essential to keeping people safe and well-informed during the COVID-19 pandemic.”

‘Effective COVID-19 crisis communication,‘ the second report in a multipart series titled, “COVID-19: The CIDRAP Viewpoint,” was published today by the Center for Infectious Disease Research and Policy (CIDRAP) at the University of Minnesota. In the report, preeminent crisis communication expert Peter M. Sandman, Ph.D, and Jody Lanard, M.D., former adviser to the World Health Organization (WHO) on outbreak communication, provide government and public health leaders, communications professionals, and others responsible for COVID-19 messaging with six key principles of delivering messages to the public.”

“The report highlights real-world examples of effective and poor COVID-19 messaging and includes recommendations based on the six principles.”

See CIDRAP’s six principles for clear COVID-19 communications

MAA COVID-19 INFORMATION DISCLAIMER:

The Medical Alley Association is providing COVID-19 related information, including the “COVID-19 Resource Connect” feature on its website and summaries of laws, executive orders, and government programs that may be of interest to members, as a public service.   The Medical Alley Association makes no representations, guarantees, or warranties as to the accuracy, completeness, currency, or suitability of the COVID-19 related information provided by the Medical Alley Association on its website, in newsletters, or in any other communications. The Medical Alley Association specifically disclaims any and all liability for any claims or damages that may result from providing COVID-19 related information online or in other communications or linking to third party websites or other sources of information. The Medical Alley Association makes no effort to independently verify, and does not exert editorial control over, information provided by third parties.  

The Medical Alley Association does not endorse any of the products, vendors, consultants, or documentation referenced in, or connected to parties through, the COVID-19 Resource Connect feature or via email or other communications.

Keep your finger on the pulse of Medical Alley from anywhere with the ALLEY NEWSLETTER