Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic

Via Padilla

“As we all know, health care media relations on a normal day can be challenging. Before COVID-19, “normal” for Mayo Clinic looked like this:

  • 25-30 media calls per day; handled by a team of more than 20
  • Daily proactive media efforts (story pitching, issuing press releases and media advisories, etc.)
  • Coordinating interviews with Mayo Clinic experts
  • Developing unique news content for the Mayo Clinic News Network
  • Managing the News Bureau inbox, 24/7 phone line and “on call” staff
  • Monitoring the media landscape for opportunities and potential issues

But then, the pandemic hit. Almost immediately, the number of media calls shot up to 50-70 per day – at least double our normal volume. Deadlines were daily, if not hourly; and instead of a variety of stories, there was only one – COVID-19 – that was developing in real time.”

Read Padilla’s whole interview with Mayo Clinic communication manager Ginger Plumbo

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